Adwords Tips: Match Types & Negative Keywords

Do you know that there are match types for negative keywords too? This adword help tip from AdwordsPro Sarah explains how you can use match types and negative keywords to prevent your ad from showing up when certain keywords are searched.

Say you bought the keyword “blue mercedes car” on broad match. Here’s how the different versions of the negative keyword “fast blue” would affect this ad.

1) -fast blue (Negative)
POSSIBLE SEARCHES:
blue mercedes car – WOULD SHOW
blue fast mercedes car – WOULD NOT SHOW
mercedes fast car – WOULD SHOW
car blue mercedes fast – WOULD NOT SHOW
fast blue – WOULD NOT SHOW
blue fast – WOULD NOT SHOW
fast blue mercedes car – WOULD NOT SHOW

2) -“fast blue” (Negative Phrase)
POSSIBLE SEARCHES:
blue mercedes car – WOULD SHOW
blue fast mercedes car – WOULD SHOW
mercedes fast car – WOULD SHOW
car blue mercedes fast – WOULD SHOW
fast blue – WOULD NOT SHOW
blue fast – WOULD SHOW
fast blue mercedes car – WOULD NOT SHOW

3) -[fast blue] (Negative Exact)
POSSIBLE SEARCHES:
blue mercedes car – WOULD SHOW
blue fast mercedes car – WOULD SHOW
mercedes fast car – WOULD SHOW
car blue mercedes fast – WOULD SHOW
fast blue – WOULD NOT SHOW
blue fast – WOULD SHOW