DavidTan.org

Personal Tech . How To . Tips . Web. Development

You are here: Home / Archives for Search Engine Optimization & Marketing
amazon discount deals

Technorati and LinkedIn Launches In House Advertising Network

Facebook is probably the first social networking site to start promoting their own in house advertising flavor known as Facebook Ads. Leveraging on the huge amount of traffic, facebook can be a good targetted network to target your campaigns and offerings.

Joining into the market are Technorati and LinkedIn, both popular for being the social networking site for bloggers and professionals alike had recently started to promote their own advertising network as well known as Technorati Media and LinkedIn DirectAds respectively.
[Read more…]

Google and Microsoft Wants Your Knowledge, Questions and Answers Too

It’s no wonder why they say it’s all about interaction with users that counts these days. With social media and community such as Myspace, Facebook, Linkedin already gaining lots of attention, the search engine wants a piece of the pie too.

But it seems like search engines are all taking a different approach. Instead of building momentum on the traditional social model of uploading photos and connecting between people/friends etc, search engines are leveraging on their technology to do what they had been always good at – text contents.

And what else can be better then to get other other people to write content on your site, ask questions, offer their solutions and share some knowledge?
[Read more…]

Designing Web Forms with CSS

Cascading Style Sheet (or CSS in short) allows you to style each element in a web page so that you can customize it to contain a certain stucture, color, headers, fonts and backround etc. Using CSS can be an easy way to make your site stand out as well, if you know how to use it.

Designing with tables and/or CSS has been a debatable topic as some SEO will tell you that search engines doesn’t index sites with tables that well. This reason alone made quite a lot of people started to learn CSS. WordPress, for example, has lots of customizable themes where most authors merely have to define their own CSS styles and rules.
[Read more…]

Understanding Technologies Behind Google Ranking

Following up on his previous about Google Ranking, Amit Singhal wrote this article showing off how Google tries to understand contents, queries, user’s behavior and language.

The latest advancements seems to be in a search technology known as Cross Language Information Retrieval (CLIR).

CLIR allows users to first discover information that is not in their language, and then using Google’s translation technology, we make this information accessible.

SEO Through PDF Optimization

Did you know that pdf files and its contents are indexed by search engines? I’ve tested it on Google and saw my final year thesis listed on the SERP. How is that possible?

Just because PDF files aren’t HTML content doesn’t mean that they aren’t indexable by search engines. Don’t forget that the main raw contents of a PDF file are still text. And search engines love text (and images of course).
[Read more…]

Web Analytics: Windows Still Dominating

Nothing to be surprised about. I don’t expect my readers to be using operating systems other than Windows as most of my blog articles discusses about tech and tips that has to do with Windows anyway. Although I do use Ubuntu causally, I have not much knowledge to share about it yet.

A bit of thoughts
– The image shown above was taken in Google Analytics and with which inspired this post.

– I wonder what operating systems affiliate marketers uses most of the time. Maybe I can find that data by digging deeper into the analytics.

– Oh, there’s even iPhone users.

Google Ads on Yahoo Search Results

We know that Yahoo has signed a deal with Google to allow Google Ads to be served on Yahoo Search Results. But there hasn’t been much said on where and how these Gogole Ads might look like when intergrated into Yahoo!

In fact, Yahoo did release a presentation titled “Yahoo! Presentation to Stockholders” in June 2008 offering some eye candy of how the deal might work out.
[Read more…]

6 Key Tips To Boost Conversion Rates

What makes humans special is that we have emotions, intellectual intelligence and the ability to read and write. If you knew that and you’re a marketer, then have you ask yourself how to improve your conversion rates (sales, leads, subscription) before?

Yes, the answer is to trigger those human emotions. And a good way to do that without incurring any cost is to use the right words. In marketing, they call these words the “call to action” keywords.
[Read more…]

Secrets of Google Ranking

Amit Singhal of Google will be writing a series of post to discuss in detail the technologies behind Google’s ranking and show examples of several state-of-the-art ranking techniques in action. His introductory post to Google Ranking can be found on GoogleBlog.

Nice to see someone official from Google (apart from Matt Cutts) sharing some of their knowledge and secrets on Google Ranking.

Categories

Social